Writing - Ellen Shapiro

Ellen’s first book, Clients and Designers, was published by Watson-Guptill in 1990. Since then, she’s become a contributing editor of two important design magazines, Print and Communication Arts. For printmag.com, Print’s online journal, she covers events and topics including international design trends, projects and personalities; book design and history; and art and design exhibitions and conferences . Other projects have included cover stories and profiles of industry leaders for HOW magazine. She taught the online course, “Developing Your Personal Brand,” for HOWDesignU and is currently teaching “How to Build and Market Your Online Store” for Hudson River Community Education.

Published by Allworth Press:

The Graphic Designer’s Guide to Clients

This revised guide blends lessons learned in the author’s years of experience in the design field with the experiences of more than 50 leading designers and design clients in a range of businesses, industries and nonprofits around the country.

No matter where you are in your design career, you cannot afford to be without this resource to help you secure that crucial, elusive component of every business: clients! If you’re just starting out, learning how the most experienced designers nurture professional relationships can help you build your business, maintain creative integrity, and produce the best work possible. If you’ve been in the field for years, you can learn much from the clients’ insights on how the talents of designers have helped them achieve visibility and success.

“All designers crave real-world success and experience, and this book is packed with it. It’s like having drinks with your favorite designers right after their best pitch.” — Drew Hodges

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