Professional Children’s School

PCS Logos designed by Ellen Shapiro of Visual Language LLC


Always Leaping Higher

Near New York’s Lincoln Center, PCS is the school where the talented kids who star on Broadway and in ballet, film, TV and sports get their college-prep, academic education.

The logo palette, like the young dancers, is nimble and can change form as needed to complement the medium.
PCS_Accordion_Designed by Ellen Shapiro
There can be no more effective fund-raisers than the students themselves, who can touch donors’ hearts with their talents and smiles.This accordion folder fits neatly into an A-8 envelope with a personal note — and can be proudly displayed on parents’ and donors’ desks.

Close-ups of the same students  were shot at the same time by Peggy Barnett for “The Faces of PCS” annual report.
Development package included a case statement that helped PCS raise $7 million for a renovation and expansion that resulted in a new theater and rooftop gym plus expanded and updated classrooms and facade.