UNION SQUARE PARTNERSHIP
A Mark for Civic Revitalization
Identity for Union Square Partnership, a civic organization/business improvement district that enhances and promotes this energetic Manhattan neighborhood with attractive residential, retail and office space, restaurants, and shopping at its famed Greenmarket.
Logo presentation #1: based on the geography and diversity of Union Square itself.
Logo presentation #2: a hip ‘U’ and square.
The client chose a more traditional, corporate approach.
Mockup of banners designed to promote shopping and dining around Union Square.