If This Is the Frame,
Imagine the Art Inside
For more than a decade, we’ve been producing the Guggenheim’s ads that appear in New York City visitor and travel publications
The “If this is the frame” campaign has been running successfully since 2002 in full- and fractional-page sizes. The latest iterations are typeset in Portuguese and Mandarin.
Every few years the logo and creative are refreshed.
An earlier campaign to bring new audiences to the Guggenheim included a direct mail package that was the museum’s most successful membership solicitation to date.
Our research showed that art lovers most appreciate receiving invitations to black-tie openings. We developed this event invitation that includes, for a modest donation, a one-year membership. This concept has been widely imitated by other museums.
To see projects in more detail, click on any client name below:
Biotechnology and PharmaceuticalAnterios, Inc.
Financial and ConsultingAmerican Baptist Extension Corp.
Booz Allen Hamilton
M. Robert Goldman & Co.
Sunnyside Federal Savings
Products and ServicesAndron Construction Corporation
Down to Earth Markets
Home Box Office, Inc.
EducationAcademy for Jewish Religion
Alphagram Learning Materials
American Technion Society
International Dyslexia Association
Professional Children’s School