Sunnyside Federal Savings

Brand identity by Ellen Shapiro graphic designer for Sunnyside Federal Savings

financial services

SUNNYSIDE FEDERAL
Rebranding the Bank on Main Street

We brightened up a neighborhood institution, Sunnyside Federal Savings on Irvington’s Main Street, with this sunny “fractal,” a geometric form made of many parts, like the community of customers who bank at Sunnyside.

Sunnyside_Facade-Banners

Bank here with us! Banners featuring photos of local friends and neighbors hang in the windows on Irvington’s Main Street.

Sunnyside_Sign

Friendly greeting: This sign welcomes customers to the bank.

Sunnyside_iPad

The website features a changing, seasonal display of photographs of iconic and historic sites in New York’s Rivertowns, including the Tappan Zee Bridge.

Sunnyside_Folder

Welcome Kit: Brochures demonstrate how Sunnyside can meet the needs of business and personal banking customers. One brochure greets prospective homeowners moving to the Rivertowns.

SunnysideAds

Half-page ad campaign in the local papers re-introduced citizens to their neighborhood bank.

Sunnyside Sign

Out in the world: The now-familiar Sunnyside brand proudly identifies financing for community projects, here on Main Street in Dobbs Ferry, NY.