American Express

GrammyDiningColor

financial services | dining, shopping, retail

AMERICAN EXPRESS
Promoting Establishments that
Welcome the Card

We’ve developed targeted promotions that helped American Express communicate its “value story” to Cardmembers across the country.

AmEx_GrammyCover-Photo

An offer they can’t refuse: Attendees at Grammy® Award festivities get complementary desserts at their favorite Manhattan restaurants (when they pay with The Card, of course). Still-life photos by Peggy Barnett.

AmEx_RestaurantGuides

Restaurant guides direct Cardmembers to establishments that welcome The Card.

Perfect Setting Ad

This co-op campaign, with display advertising and direct mail components, ran in cities all across America. Illustration by Terry Allen.

AmEx_ChickMailer

Our marketing pieces achieved record success in teliing the American Express Value Story and signing up new dining, lodging, and retail establishments.

AmEx_Golf Spreads

Rewards await Golf Card members at courses around the world.

PLATINUM CARD FHR&S

financial services | lodging

AMERICAN EXPRESS
Platinum Card Fine Hotels, Resorts & Spas

We do it all: Brand identity, art direction, communications coordination, writing, and production of this annual directory of 300+ luxury properties around the world.

AmExPlatinumCard

Photography at the Carlyle Hotel, New York City

AmEx_FHR&S Directory

Glamorous hotel shots alternate with pages of well-crafted listings that highlight amenities exclusive to American Express Platinum Card members.