AMERICAN EXPRESS Promoting Establishments that Welcome the Card
We’ve developed targeted promotions that helped American Express communicate its “value story” to Cardmembers across the country.
An offer they can’t refuse: Attendees at Grammy® Award festivities get complementary desserts at their favorite Manhattan restaurants (when they pay with The Card, of course). Still-life photos by Peggy Barnett.Restaurant guides direct Cardmembers in various U.S. cities to establishments that welcome The Card.It was equally important to guide both advertisers and service establishments in the correct ways to communicate with Cardmembers; we produced the Card Art and usage guidelines with prototype headlines and text and color and typography palettes.Our marketing pieces achieved record success in telling the American Express Value Story and signing up new dining, lodging, and retail establishments, including gas stations.It doesn’t always have to be serious. These materials were used at a gas station owners’ conference in Las VegaThe most fun and rewarding for our firm was designing and coordinating the production of directories, including this Golf Card Directory, which included worldwide listings of courses, maps, and a foldout diagram of Cardmember rewards.
financial services | lodging
AMERICAN EXPRESS Platinum Card Fine Hotels, Resorts & Spas
Brand identity, art direction, communications coordination, writing, and production of this annual directory of 300+ luxury properties around the world. Glamorous hotel shots alternate with pages of well-crafted listings that highlight amenities exclusive to American Express Platinum Card members.
Working with Platinum Card Fine Hotels and Resorts included communicating with the hotels, copywriting, and production supervision.Photography at the Carlyle Hotel, New York City.
