From Feeling Blue to “In The Pink”
Brand identity for Cerecor, Inc., Baltimore-based company founded at Johns Hopkins University dedicated to developing neuroscience drugs that improve brain function and mood.
We begin each new engagement by carefully defining the “design brief” — the criteria, deliverables, and desired results — with the client. Then we begin concept explorations.
For Cerecor, we began with a group of squares containing images, solid colors, and transparent letterforms that could be set in motion.
Other concepts included linked geometric forms, like brain synapses carrying information between neurons and forming an abstract letter ‘C.’
The client chose the symbol at far right, a ‘C’ turning from “feeling blue” to “in the pink” in multiple small increments.
Two-sided color digital printing makes it easy and inexpensive to deliver a powerful visual message via a business card.