- 246 pages, 6 x 9, paperback
- Published in 2014 by Allworth Press
- 97 images illustrate 17 case studies
- Icon set by Felix Sockwell
- Cover illustration by Laurie Rosenwald
- Organized by client business or sector
“Ellen Shapiro’s Graphic Designer’s Guide to Clients not only provides every important tool to find, woo, and cultivate good clients. Ellen instills the most illusive of attributes in her readers: confidence, clarity, and a magical sense of empowerment. This is a necessary book for everyone building a design business.”
Debbie Millman, chair, SVA Masters in Branding Program
“All designers crave real-world success and experience, and this book is packed with it. It’s like having drinks with your favorite designers after their best pitch.”
Drew Hodges, founder, SpotCo
“Your clients like you. They inspire you to do your best work. They even pay your bills. Too good to be true? Not for the clients and designers profiled in this important book. Ellen proves that if these clients and designers can do it, you can too.”
Ed Gold, professor emeritus, University of Baltimore; author, The Business of Graphic Design
When Clients and Designers was published, Communication Arts magazine invited me to do a column based on candid interviews with designers and their clients. Over the next few years, 11 interview articles were published in CA, and Allworth Press suggested that the content could be the basis of a valuable book.
New media and more comprehensive projects required more marketing and advertising savvy. I learned from reviews that readers wanted specific instruction and guidance, so the book opens with five chapters of step-by-step advice by a range of experts. Every chapter is summarized in takeaway boxes.
As Debbie Millman noted, “This is a necessary book for everyone building a design business.”
