Visual Language LLC

Writing and Design by Ellen M Shapiro

Electro-Biology, Inc.

Healing with Electromagnetic Signals

Until the company was purchased by Johnson & Johnson, we helped this NJ startup visually demonstrate its revolutionary methodologies for healing non-union fractures, broken bones that don’t heal.

Visualizing the components of a complex process: First, models were photographed in the studio with EBI devices attached. A medical illustrator then drew the bones on a transparent overlay. Each composite image was integrated into page layouts that included a diagrammatic illustration of the product in use and a short essay describing development, engineering and marketing by the EBI team leader.
Illustrations of patients using EBI products by Javier Romero. Art direction by Donald Burg.

The previous year, on location with photographer Gabe Palmer, we traced the path of an EBI product from a diagnosis in an orthopedist’s office to the prescription arriving at EBI’s manufacturing plant in Guaynabo, Puerto Rico.

Each step from assembly of the circuit board through calibration, testing and quality control was photographed and described. One week later, investors and the medical community see the patient healing at home. “This is more than an account of how we fill an order,” said the client. “It’s the story of EBI’s way of meeting physician and patient needs.”
The year before, I accompanied photographer Richard Frank‘s black-and-white portraits of patients benefiting from EBI electro-medicine with diagrams that visualize the product’s functions and the healing process.