products and services
Don’t be a newbie. Join Tourbie.
Tourbie is a social network designed to connect young visitors to unfamiliar cities with hip, knowledgeable local guides who can offer a range of intriguing travel experiences.
To help Tourbie achieve its mission of creating a global travel network that promotes collaboration and sharing of information peer-to-peer, Visual Language worked with the founders to develop a suite of distinctive image characteristics.
“A disconnect in the travel market,” say Tourbie’s founders, “happens when a young solo traveler relies on guidebooks or generic tour guides.” To create a brand that would resonate with Tourbie’s target audience, we proposed identity options based on concepts suggested by participants in an informal market research group at General Assembly: ‘magic carpet,’ ‘quick as a bunny,’ ‘guide dog,’ ‘newbie,’ ‘T for transit (and Tourbie)’ and ‘friendly script, like handwriting.’
Four options were presented on a mockup interface that illustrates how the logo and other elements could appear on the home page with a menu of sample travel experiences.
The ‘newbie’ and ‘transit T’ options are taken to the next level, the site map.
The ‘newbie’ wheels his touristy suitcase to the phone app prototype. He’ll learn from the locals, soon enough.
To see projects in more detail, click on any client name below:
Biotechnology and PharmaceuticalAnterios, Inc.
Financial and ConsultingAmerican Baptist Extension Corp.
Booz Allen Hamilton
M. Robert Goldman & Co.
Sunnyside Federal Savings
Products and ServicesAndron Construction Corporation
Down to Earth Markets
Home Box Office, Inc.
EducationAcademy for Jewish Religion
Alphagram Learning Materials
American Technion Society
International Dyslexia Association
Professional Children’s School