Renzo Piano donated the design. Dedicated donors began providing funds to build a pediatric surgical hospital in Uganda, a country where only 5 percent of children have access to medical care. $1.5 million more was needed.
We were inspired by Renzo Piano’s early sketches of other projects and used one to mock up a design direction.
This quick mockup suggests using a sketch by Mr. Piano as the main visual, with photographs of pediatric patients and physicians inside.
The client provided black-and-white photographs that capture the needs of sick children and the dedication of doctors working in less-than-ideal conditions.
Stock photos help tell the story.
Mr. Piano, after seeing the prototype, provided his sketch of the hospital as well as a more finished drawing and an elevation, which were used on email blasts and postcards. Bold italic and typewriter-style type help express the urgency of raising the $1.5 million needed to break ground for the hospital.
Mr. Piano graciously created this rough sketch of the hospital, which perfectly expresses the needs of a project that requires financial help to complete.
To see projects in more detail, click on any client name below:
Biotechnology and PharmaceuticalAnterios, Inc.
Financial, Legal, ConsultingAmerican Baptist Extension Corp.
Booz Allen Hamilton
Leason Ellis LLP
M. Robert Goldman & Co.
Sunnyside Federal Savings
Products and ServicesAndron Construction Corporation
Cook Learn Live
Down to Earth Markets
Home Box Office, Inc.
EducationAcademy for Jewish Religion
Alphagram Learning Materials
American Technion Society
International Dyslexia Association
Professional Children’s School