Targeted Drug Discovery
In Cambridge, MA, scientists are developing a new class of pharmaceuticals that target certain molecules related to disease.
We explored various typographical approaches to the name ‘Targanox,” each of which was applied to a sample home page, helping the client visualize each option in context. The client chose Eurostyle, closest to their original typeface, without a target in the ‘o.’
Initial explorations typically lead to a second presentation, which demonstrates refinements including approaches to the relationship of the tagline to the logotype.
With effective use of white space, contrast, and inexpensive stock photography, a simple website such as targanox.com can make a dramatic statement.
Stationery and business cards are more memorable with the key website image on the back.
To see projects in more detail, click on any client name below:
Biotechnology and PharmaceuticalAnterios, Inc.
Financial and ConsultingAmerican Baptist Extension Corp.
Booz Allen Hamilton
M. Robert Goldman & Co.
Sunnyside Federal Savings
Products and ServicesAndron Construction Corporation
Down to Earth Markets
Home Box Office, Inc.
EducationAcademy for Jewish Religion
Alphagram Learning Materials
American Technion Society
International Dyslexia Association
Professional Children’s School