Renzo Piano graciously donated the design of a pediatric surgical hospital in Uganda, a country where only 5 percent of children have access to medical care. Dedicated donors began providing funds to build it. But $1.5 million more was needed. So the client turned to Visual Language LLC.
Mr. Piano, after seeing our prototype, graciously provided his sketch of the hospital as well as a more finished drawing and an elevation, which we used on the invitation, flyers, email blasts, and postcards designed to appeal to New York City’s architecture and construction community.
The client provided black-and-white photographs that capture the needs of sick children and the dedication of doctors working in less-than-ideal conditions.
Bold typewriter-style type and sans-serif Italic express the urgency of raising the $1.5 million needed to break ground.
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