Emergency USA

Ronchamp2

global nonprofit

EMERGENCY USA
Saving Lives

Architect Renzo Piano graciously donated the design of a pediatric surgical hospital in Uganda, a country where only 5 percent of children have access to medical care. Dedicated donors began providing funds to build it. But $1.5 million more was needed. So the client turned to Visual Language LLC.

RenzoPiano_Emergency_2016 Sketch
Mr. Piano, after seeing our prototype, graciously provided his sketch of the hospital as well as a more finished drawing and an elevation, which we used on the invitation, flyers, email blasts, and postcards designed to appeal to New York City’s architecture and construction community.

iStock_surgeon4285151Medium
The client provided black-and-white photographs that capture the needs of sick children and the dedication of doctors working in less-than-ideal conditions.

EmergencyUSA_Postcards
Bold typewriter-style type and sans-serif Italic express the urgency of raising the $1.5 million needed to break ground.